If you listen to the radio long enough, you might begin to think that everything you know is wrong. Between the pages of clever lines and the notes of explosive beats, there's an emptiness. It's the emptiness of people wearing masks, the emptiness of people desperate for fame and the emptiness of stories that long to be known. When an artist stands on a platform and removes a mask, it inspires and indulges our hunger for authenticity.
New Years Eve 1993 was such an occasion. On this fateful evening, a four year old William Jordan caroused the streets of downtown Tacoma to bring in the new year with his family. Downtown avenues that normally oozed with danger were transformed and decorated by people dancing to the music of steel drums. Unmasked and unmistakably human, those steel drummers poured their hearts into a city and revealed to William the power of music.
17 years later, William found himself as a fledgling artist and newly expectant father. After a long discussion with his fiance, William decided that he would give a career in music one last try before returning to work full time to support his family. Stepping out on faith, William gave himself a 3 month deadline but caught the ear of Beluga Heights A&R Tommy Rotem within weeks of making his decision.
Entering the Beluga Heights fold as a songwriter, William was given the opportunity to collaborate with famed producer JR Rotem on several high profile projects. The most successful of these was Fly by Nicki Minaj. Featuring Rihanna on the hook, Fly went platinum, won an American Music Award and was nominated for a Grammy.
Currently, Will is performing in support of his recent Journey To The Land of The Lost series of EPs and providing writing and production for both major and independent artists. Will invites the world to see him unmasked and share the genuine passion he has for music.
Raised in between church and trap houses, Franceswa’s style of rapping is brash and aggressive one minute but also humble and rooted in reality.
A product of Federal Way, WA and blessed with the gift of gab from a young age, he started his musical journey around 9-years-old. Growing up as the younger cousin of Seattle rapper Fatal Lucciauno, Franceswa was routinely exposed to live shows and he earned a strong reputation freestyling backstage amongst many of the city’s elite artists. A chance encounter rapping in front of Fierce Vill of Dyme Def led to an introduction and deep bond forming with the powerhouse Seattle hip-hop producer Bean One (Yuk The World) who’s solely produced all of Franceswa’s music projects to date.
In 2015 Franceswa participated in Seattle Theatre Group’s More Music @ The Moore program and was mentored directly by legendary drummer Sheila E. To date he’s opened for national touring artists such as Rakim, Vince Staples, Jacquees, Vic Mensa and toured nationally with Grieves of Rhymesayers. Franceswa’s 2015 debut album Balance, helped thrust the young MC in front of bigger audiences and landed him on the cover of City Arts Magazine in 2016. Balance is laced in songs that reek of authenticity. Eschewing cliché raps, Franceswa can spit verses about all aspects of the streets while steadily encouraging listeners to find a better way to live. Balance isn’t just an album title it’s a way of life.
In 2016, Franceswa released ”Mirrors” under the Black Umbrella imprint. A collection of 9 songs entitled featuring production by BeanOne, Warm Gun, Red Nephew, Nima Skeems, Antwon Vinson and Elan Wright with appearances by Ariana DeBoo, Ryan Caraveo and Paris Williams.
Live Electronic Music.
Diagonally Parked in a Parallel Universe.